About Us

From the Heart of the Diamond City to the World

Welcome to D’JAAZ JEWEL, where heritage craftsmanship meets modern luxury.

Rooted in Surat, India—globally known as The Diamond City, where more than 90% of the world’s diamonds are cut and polished—D’JAAZ JEWEL brings you jewelry at the source. This gives us a rare advantage in today’s market: authentic luxury at honest value.

Our Identity & Lineage

D’JAAZ JEWEL is the direct-to-consumer flagship brand of Prime Jewelry Co., a trusted name in diamond and jewelry manufacturing.

For years, Prime Jewelry Co. has worked behind the scenes, supplying high-quality diamonds and fine jewelry to global B2B clients. With D’JAAZ JEWEL, we step forward to connect directly with you—the end wearer.

By removing middlemen and unnecessary markups, we deliver premium jewelry straight from our manufacturing facility to your doorstep—anywhere in the world.

The Founders’ Vision

D’JAAZ JEWEL was founded by Dhruv Patel and Jaydip Patel with a simple yet powerful vision:
Make luxury accessible without compromising craftsmanship, purity, or design.

“Jewelry is more than a product—it’s an emotion, a memory, and a legacy. Our goal with D’JAAZ JEWEL is to connect Indian craftsmanship with global consumers through transparency, precision, and timeless design.”
— Dhruv Patel, Founder & CEO

Why Customers Worldwide Choose D’JAAZ JEWEL

The Surat Advantage

Being based in Surat gives us priority access to premium diamonds and gemstones before they reach global markets like Antwerp or New York. This means better quality and better pricing for our customers.

Uncompromising Craftsmanship

Every piece is crafted in our advanced manufacturing facility, combining traditional hand-setting techniques with modern technology. Our artisans ensure each design meets international luxury standards.

Global Transparency & Trust

We believe trust is the true luxury. Whether you are buying from the USA, UK, EU, or anywhere worldwide, our operations are fully compliant and our diamonds come with certified authenticity and ethical sourcing assurance.

Our Promise

At D’JAAZ JEWEL, we don’t just create jewelry—we create heirlooms meant to last generations.
When you unbox a D’JAAZ JEWEL piece, you hold the craftsmanship of Surat’s finest artisans and the integrity of Prime Jewelry Co.

Authentic. Timeless. Yours.